Bangsar Village 2 is designed to complement Bangsar Village 1 (linked by an elevated and dedicated air-conditioned pedestrian linkbridge) as an overall family-oriented suburban shopping experience. However , the retail theme for Bangsar Village 2 is more upmarket, accented with high-end fashion shops.

These high-end shops were meant to build on the retail market of the trendy eateries and shops within the vicinity of this shopping mall at the Bangsar Baru Commercial Area.